Oh yeah! I could use your help in figuring out who I am. At least at this point in time. Why do I exist? What’s important to me? When will it all change?
But first off, hello and welcome. My full name is Siddhant, but you can call me Sid. Born in 1994, when my parents migrated from India to Indiana. Ironic, I know. Since then I’ve spent 26 years on Earth — loving, failing, learning, laughing any chance I get.
I’m an older brother, the eldest son, and slightly younger boyfriend. A perpetual learner and mind-changer that’s always chasing…
My career in marketing began after scoring a 0.38 GPA during freshman year.
Having wasted a full-ride scholarship in civil engineering, I realized it was time to cut to the chase. Marketing and writing were passions of mine since I was 15— it was liberating to finally realize them.
I had reached a point where it was time to do what I wanted. Not what my friends and parents thought I should do. Here’s the story of how I went from entry-level sales to director of content strategy while carving out a living as a “side hustler”.
And why I…
You and I would both hate 19-year old me. Lazy, ignorant, and conceded.
I managed to get suspended from school, arrested multiple times, and kicked out of my parent’s house within the span of a few months. To skip the sob story, let’s just say failure had become synonymous with my name.
Seven years later, I traveled to four countries and 50 cities, accomplished lifelong dreams, and rekindled relationships with friends and family. Reflecting back on the journey, it wasn’t the good times that set me up for “success”. It was the deep, dark setbacks that propelled me forward.
Vestigial. An adjective “used to describe something that used to have a function but has now shrunk and is mostly not used anymore”.
If you type “vestigial human behaviors” into the search bar, you’ll find a list of traits like wisdom teeth, the appendix, and tailbones. What about the ludicrous behaviors and activities we partake in every day?
Maybe you needed them before — as a creator, you probably won’t anymore. Axe these mindless maneuvers to save you time, energy, and money.
Your inbox looks like a mess!
Within two weeks at a new job, I had amassed 750 unread…
Crash! I could feel terror in the eyes of my fellow busboy, Rob. A stack of perfectly fine plates lay shattered next to him.
The head chef had purposely dropped them in an act of rage. It wasn’t Rob’s fault the customer had changed their mind about their order. Chef didn’t care; he blamed it on Rob. We stayed until midnight, cleaning the mess and finishing up the busiest night of the year.
There are lessons hidden within early job experiences like the one above. Why don’t we think about them more often? …
Major US airlines aired their dirty laundry last week.
American, Delta, and United lost over $1B. Southwest’s flight report came with a pleasant surprise. $116M in profit — a first black quarter among reds for any airline stock since the pandemic began. The two main reasons cited were government relief funds and favorable winds boosting the company’s domestic, leisure travel focus.
But a closer look reveals a third, more important point of difference. Southwest built the right metaphorical plane to chart a strategically sound path to achieving profitability. How?
It’s a bird, it’s a plane, it’s…Southwest!
Eerily published back in…
Grief is messy, complex, confusing.
Grief is a lot of different things for different people. But there’s one condition of grief that we all experience — inevitability. At some point, it will come knocking on our doors.
The pandemic has made that familiar knock reverberate across the world. But it didn’t reach me until last May — when a music producer asked me to build a website for him. Bringing the concept to life demonstrates the role emotion plays in our work.
I wanna be like Mike!
Since 2017, I’ve always kept a “side gig” lined up next to the full-time J.O.B.
Usually ongoing projects with recurring revenue, but here or there I stumble into volunteering, sliding scale, and “low margin” opportunities. Reflecting back, those experiences were not only among the most influential, but also the ones I’m most proud of.
Here’s why and when it’s okay to work for free.
The text came out of nowhere. My childhood best friend Jon was looking for help with a personal statement for his residency application.
He was studying to be a doctor.
I eagerly accepted even…
Imagine if we recorded a time-lapse of our relationship with work since the hunter-gatherer days.
It would reveal small spikes of change among a sea of plateaus. In 1817, Welsh manufacturer and labor rights activist Robert Owen coined the phrase “eight hours labor, eight hours recreation, eight hours rest.” Since then, not much had really changed.
Until now. A remote workforce, coupled with automation and a worldwide pandemic, is making us rethink the dynamic. Here’s how collaborating with freelancers gave me a glimpse into what to expect from the future of work.
Is this your first rodeo?
My roommate was…
Would you buy perfume from Zippo, a brand that sells lighters?
How about a 7-Up line of marinades?
Perhaps some refreshing lemonade from Frito Lay?
Fine, maybe those sound a little weird. Could I interest you in Nachos ’N Cheese Dip from the makers of Arizona Tea instead?
As you can imagine, all of these bizarre mashups resulted in epic fails that were quietly swept under the rug. The same geniuses that brought such brands stardom were forced to scratch their heads and wonder — what went horribly wrong?
The answer inevitably boiled down to a lack of insight into…