Oh yeah! I could use your help in figuring out who I am. At least at this point in time. Why do I exist? What’s important to me? When will it all change?
But first off, hello and welcome. My full name is Siddhant, but you can call me Sid. Born in 1994, when my parents migrated from India to Indiana. Ironic, I know. Since then I’ve spent 26 years on Earth — loving, failing, learning, laughing any chance I get.
I’m an older brother, the eldest son, and slightly younger boyfriend. A perpetual learner and mind-changer that’s always chasing…
Audits are like poems and spy movies. They either inspire or tire.
I’ve seen it both ways — excruciatingly mind-numbing presentations that put dents in the bottom line and induce naps. Or dynamic dialogues that spur positive change and results. What’s the difference between good and bad?
A good competitive analysis aligns to objectives, uncovers white space opportunities, and illuminates a roadmap for action. Here’s how you can leverage an audit to optimize your startup, personal brand, or client.
Content is no longer king. Context is.
Defining the desired outcomes of an audit is a great place to start. Seems…
Most of us have been removed from a world of scarcity.
Gone are the days where we’d just take whatever’s behind the counter. Instead, we know we have options. Often in abundance.
Although it’s easy to search for which restaurant has the best reviews, we’re willing to try something new. Especially if it catches our interest or attention.
Give ’em something they’ve never heard before.
Tell people about your failures, comebacks, and weird flexes…
It started as a way of preserving culture and relaying history.
Today, it’s more about self-expression.
Reflection. Learning. Sharing. Finding others like us.
The truth is, most of us didn’t know our writing meant something to other people until someone told us, or we got paid to do it.
Becoming living, breathing Sparknotes or study guides. Regurgitating information. Drafting boring memos.
My friend Ibra was lucky–a few of his teachers encouraged him to write journals, screenplays, short stories, and long-form essays. That’s also when he discovered that college scholarships were paying for content. One prompt read:
“Describe in 500 words…
We know Bruce Lee for his insane martial arts skills and inspirational quotes that instantly flood butterflies in our stomachs. But a recent discovery shows that he was also a marketing genius.
“Absorb what is useful, reject what is useless, add what is specifically your own.”
That’s deep. It’s also what content strategy and personal branding are all about. Planning the delivery of useful and usable content while adding your own spin to it.
During my first job out of college, I worked with an advertising legend. He was literally on set for campaigns like the Marlboro Cowboy and Gatorade’s…
Sending off a premeditated resignation letter was the best decision of my life.
No job lined up, only one freelance gig to fall back on, and just enough savings to survive a few months without a stable income. It went against most conventional wisdom and voices of reason among friends and family.
If you don't like your job but are able and willing to learn new skills, here’s the sign you’ve been waiting for. It’s time to find better ways of spending the time between 9AM and 5PM.
What the heck was I doing?
I was letting my first “director…
If your work involves creativity, time doesn’t matter that much.
You can either spend 30 minutes:
The time commitment is the same between the two, but the mind commitment is different. How does one produce results and not the other?
David Kadalvy gives us the answers in his book.
It’s easy to hit the point of diminishing returns when we try to do too much with our time.
Why? Because each “unit” of time is different from one to the next…
Hot take: most skills can be learned by anyone today. Thanks to the Internet.
But when people discuss learning “on-the-job”, they’re not talking about corporate training. You know, the boring presentations that companies invested $359B in during 2016?
Most of the learning that happens in life is what we teach ourselves. And what others teach us. In other words, it’s experiential (experience-based) and social (cohort-driven).
As more of us hand in two-week notices or launch side hustles, it’s important to recognize that our future depends on continuous learning.
Does anyone else here suck at trivia?
Red Bull. Apple. Tesla. IKEA.
What do these brands have in common? They did more with less. By adopting a unique mindset and elevating the category, they earned the hearts and dollars of customers. Not just through products and services, but with story and mission.
Here’s how content creators can do the same — by ripping a page from the challenger brand playbook to stand out, build fans, and grow brands.
Red Bull doesn’t just sell a product. They sell an experience.
No one thought they needed energy drinks back in 1986. Most of us satisfied the “job to be…
I was ready to quit.
One more meeting and a premeditated resignation email would find its way onto my manager’s desk. It felt like I was doing the same thing over and over again. Rinse and repeat.
I wasn’t learning anything new. The learning curve had flattened. I blamed my coworkers.
Lessons and opportunities were hiding in plain sight around me. I just chose not to see them, blinded by notions of “I’ve already done this before” or “this is a waste of time”.
I realized that I could transform my personal hell into a paid degree by approaching every…