It’s Okay to Suck at Sales
Come up with a well-crafted offer that “sells itself”
If you’re a marketer, you’re used to eating dirt. A lot.
As Alex Hormozi describes it, we spend most of our lives looking for that “Grand Slam”. The one idea or campaign–your baby–that catches fire and teleports you straight to the bank.
You’re not wrong for thinking that.
Unlike other professions, there’s not much ROI on base hits and even home runs. Sure, you can be a marketing manager or make some side hustle dough. But it’s tougher to be financially independent without leverage.
So how do you get 3600% returns on your next idea? Package it into a compelling offer. One so good that it feels SILLY or impossible to say no.
Every offer needs a market
It’s hard to make money selling courses to unemployed people. They’re unemployed! Realistically, they don’t have the time or money to invest in a course.
We need a “viable market” where two conditions are met.
- 📈 It’s growing at least as fast as the overall economy.
- 🏘️The market has common needs, or gaps, that are currently unaddressed. These can be better health, wealth, and/or relationships.
